Digital - CSR Campaign
We at Sonalika launch a one of its kind of Campaign “Do Good Feel Good”.
By doing this campaign we wish to create an awareness in the society about the small acts of kindness that we do in our day to day life, which can bring an immense positive impact on the human minds and hearts.
The concept of this campaign is very simple. It is to promote the feeling of goodness in people by doing random acts of kindness. We encouraged through our campaign in various college and universities to make a video of the same and uploaded it on their Facebook page #DGFG.
Then the videos are tagged to their friend, family or colleague of ours, challenging them to do a goodness act and post their video.
For each video that is posted by individuals, a corresponding amount of Rs 250/-has been donated by SONALIKA as a sponsorship towards education of girl child at Molarbund slumsthrough Arpana Trust.
By doing so have tried to creat a never ending chain of goodness.